How to make a professional portfolio as a freelancer

Posted on May 05th 2021



A freelance portfolio can get you the most successful projects of your life. To win your favourite projects, you need to showcase your relevant abilities with real examples in your portfolio.

Before the internet, artists, designers, and other professionals have to physically arrange their portfolios to show them in an interview. Today, things have changed, and clients want to figure out your relevant skills through your online portfolio.

What should be included in a professional portfolio?

Focus on what you should include in your portfolio to make it looks professional. It may be not difficult to get diverted and need to drill down every one of the projects you have done. In any case, there is such a concept as information overload.

Rather than including a lot of content, set aside the effort to go through the entirety of your work and pick projects that you are particularly pleased with or think you have excelled on.

Your customers are busy individuals, and your portfolio needs to talk for your benefit, so make sure it is easy and straightforward to look at.

Furthermore, we have gathered a couple of crucial features every freelance portfolio should contain:

1. Best and most recent work:

Include insights regarding your most recent work and some of your best work.

For instance, if you are a freelance writer and have a niche that you are energetic about and love to expound on, most of your portfolio should incorporate examples that mirror that niche.

Then again, if you are a freelance graphic designer and love logo designing, your freelance graphic designer portfolio ought to incorporate your best-designed logos as of recently.

Did you get an award for a project, or you are a published author? Include those work accomplishments, as well!

2. Your basic info:

Details like your name, contact number, email address, and the sort of freelance work that you offer should be visible.

This outline assists your prospect with having all the essential info together.

It is generally wise to connect to other social media accounts where the customer can discover more about you and your work. A cover letter is additionally an incredible way to connect a lot with your customer.

3. Social Proof and Testimonials:

Testimonies and customer reviews can make a huge contribution to persuading potential clients that they worth their time.
Don't hesitate to include past client references, reviews, potential media inclusion, or whatever else that shows your aptitude.