Posted on May 27th 2021

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Pros of choosing a general business name:

1. Feels more professional 

A real business organization name appears to be more expert. That probably won't be rational thinking. However, it's precisely how our brains work most of the time. If you're exceptionally worried about the image customers will see from your name, this is undoubtedly something considerable.

2. Bound to land you better-paying clients 

More prominent companies will not desire to work with what they see as a freelance business run by a single worker. This is presumably because there's a sure thought of risk when not working with another big organization such as themselves. If your freelance business name demonstrates a specific size, you are destined to get projects from more prominent organizations. That is the place where you'll track down much money. 

As we said previously, picking your business name relies upon how you need to situate your image. 

Might you want to be viewed as a superior large brand? Assuming big organizations are your ideal customer, likely not naming your freelance business after yourself may be a better option for you. 

Cons of selecting a made-up business name:

1. Can drive off smaller customers 

Similarly, as big draws in big, small customers may be hesitant to work with an organization with a more prominent name than themselves. Once more, it comes down to organization names being seen as more expensive and less personal. 

Small companies frequently feel more significant working directly with people as they feel an individual association and can regularly identify with a small freelance business.

2. Finding a decent business name isn't easy

The quest for the perfect business name can be exceptionally troublesome. It requires imagination and great information on the field in which you're hoping to start. There is an explanation many individuals decide to go with individual names – it permits you to avoid the entire naming interaction and launch your business quicker!

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