Understanding product classification is essential because it can help you understand your customer's buying behavior. As a result, it will help you market your products more effectively.
If you plan to start a business, you might have thought of things like commuting to the office, managing people, and renting real estate. But with the increase in home business, people are finding more and more ways to work from home and earn a passive income.
Imagine that you are trying a new recipe that includes specific ingredients. You go to the grocery store and find out that eggs are only available at the bakery and chocolate chips are only available at toiletries. After that, you cannot find the checkout lane and cart is far away from the car. You would surely be frustrated at the store for not finding out the items and deciphering the store's navigation.
According to the National Association of Realtors, 5.2M existing homes were sold in 2015, along with many newly constructed homes. So, if you have a house to sell, how are you are going to do with so many homes in the market.
Just like every home buying experience is different, home buyers turn out to be different. As a realtor, you should use the best strategies to fulfill your client's wishes. Categorizing your clients based on their buying motivations is the best way to help them buy their dream homes.